LOW AMMONIA + PPD FREE – Non-invasive colouring system for superior colour results.

BIO-COLOURING SYSTEM – Pure Evolve is the first bio-enhanced permanent colouring system formulated with exclusive Pure Colour Pigment Retention Complex blended from 100% certified organic extracts and powerful phytonutrients.

COLOUR PIGMENT RETENTION – Colour Pigment Retention provides triple guard protection for natural/artificial colour pigment against oxidization (free radicals), ageing (thinning and greying) and anti-fade (sunlight damage).

ANTI-OXIDANT : Protects against creeping oxidization to slow down colour fade caused by free radicals.

ANTI-AGEING : Defence against premature ageing caused by the loss of hair texture, pigment and density.

ANTI-FADE : Shields against the harmful sunlight rays, which cause ageing and colour fade.

PHYTONUTRIENTS (PLANT DERIVED NUTRITION) – Pure active phytonutrients, shea butter and glycerin provide powerful transformative peptide restorative and lipid hydration qualities.

PYRAZOLE 5 – Pyrazole, or P5 as it’s commonly referred to, is a 5 sided molecular structure that reflects red light and provides a deeper and more dense penetration of colour into hair structure.