A multitasking heat protectant for normal and damaged hair.

If you heat style your hair, you need a protectant, and it might as well be as hard-working as the L’Oreal Professionnel Serie Expert Blowdry Crème. This multitasker protects your hair from unnecessary heat damage, for one, but it also adds shine, prevents breakage, adds hold, and reduces frizz. Those of us who like a next-day touchup will be particularly fond of it: it reactivates at 150 degrees, so if you need to quickly re-do a few pieces, it’s got your back. Too good.

• Heat protectant for use before blowdrying
• Strengthens and works to prevent breakage
• Works up to 230 degrees Celsius
• Ideal for restyling
• Reduces frizz
• Adds hold and shine
• Suits all hair types
• 150ml

This product will suit most hair types, and it’s particularly good on damaged, sensitised hair. Safe to use on coloured hair.

Work through clean damp hair from root to tip – you’ll want 3-5 pumps depending on how much hair you have. Blow dry and style.