Berwick, Ferntree Gully, and Chirnside Park stores are back open to the public from 8:30am to 5pm, Monday to Friday.



or 4 fortnightly payments of $9.99 with Afterpay More info

A memory effect treatment serum that resets the clock on your hair smoothing treatment. Gives an instant and easy straight hair effect, for longer lasting results. The more you use the product, the straighter and smoother your hair gets.


  • Instantly straight hair effect
  • Reduces blow drying time
  • Buit in heat protection and colour guard


  • Shinesilk: provides long-lasting control frizz even in up to 80% humidity
  • Cocoa: moisturizing property increases the elasticity of the hair protecting against future damage
  • Softliss: provides smooth memory effect


For Maintenance Between Straightening Treatments: Spray the product throughout clean damp hair. Comb through from roots to tips. Flat iron the hair into small sections, usually about 3 times from roots to ends.

For Memory Effect: Spray the product throughout clean damp hair. Comb through from roots to tips. Blow-dry the hair.

For Anti-Frizz Control: Spray the product throughout clean damp hair. Do not use heat. Style as desired.



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